Speaking on the need to deploy a mobile app to the
market, Nkiruka Igbokwe, the General Manager of HABO Global Limited said that
“with the quality of HABO products in the market and considering the importance
of their products to women’s health, we decided to deploy this mobile app , the
mobile app would enable women and those that are interested in our products to
have access to original product and also reduce the stress of searching on
where to get these products. We designed the app to incorporate electronic
payment and logistics. This we hope to make the use and access of HABO products
exciting and refreshing.”
Speaking on the security and development of the
mobile app, Ifeanyi Ifeabunike, the Chief Executive Officer, Mira Technologies
Limited added that “we brought the global best practices to the fore in the
deployment of this app. We have taken into the consideration the need for customers
to have their data protected by working with Interswitch , a reputable payment gateway and Guaranty Bank PLC to
ensure that Nigerians have the most secured mobile app. We also integrated
email authentication and notification to ensure that security is taken a step
further. The mobile app can be downloaded via Google Play store”, he added.
In line with corporate social responsibility and
digitization policy of the company, HABO Global has decided to give back to
women by encouraging them to download the app and stand the chance to win
mouthwatering prizes that would enable them start up their businesses. On the
need to get used to the app, the company HashTag HABO, an Instagram competition
that encourages creativity with a minute video about the HABO sanitary pad.
Winners stand the chance of becoming HABO products ambassadors.
Paul Osaze Ohunmende, the Marketing Manager of HABO
Global quipped that “prizes ranging from one million to hundred thousand would
be won in the two month period that the Instagram competition would be on. We
understood that a lot of Nigerian women are hard-working and we are looking at
empowering about four women and making them our products ambassador. In a
social media world, we encourage women to follow our Instagram page and make a
one minute video and talk about the sanitary parts. This is in line with the
unveiling of the app. Women with the
highest likes stand the chance of winning a million.”
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